SEO Agency Liverpool

SEO is an acronym that stands for search engine optimisation, which is the process of making changes to your website design and content in order to help it appear in the search engines. By optimising your website for the search engines, you can increase your visibility in organic (unpaid) search engine results.

An SEO service provider utilises the practice of search engine optimisation to increase the number of visitors to a website by achieving high-ranking positions in the search results page of search engines (SERP).

SEO is important because search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Effective SEO practices can help you get free targeted traffic from search engines.

SEO works by making changes to your website and content to make it more attractive to both search engines and users. This increases the likelihood that search engines will display your website as a high ranking result on the SERPs.

The cost of SEO services varies from agency to agency as well as the type of project. According to Ahrefs, 50% of SEOs charge £60 to £160 per hour. 88.28% charge £120 per hour or less, and only 6.25% charge more than £160 per hour. Contact us to discuss the cost of our SEO services.

Many SEO agencies will tell you that it takes up to 6 months to start seeing results. This is generally accurate, but bear in mind, this is when you first start seeing results and SEO results grow over time. Whatever results you’re getting 6 months in should be considerably less than what you’re getting at 12 months.

If your marketing budget allows, yes it is absolutely worth paying for SEO. SEO is an investment that should start sooner rather than later. With the right agency, SEO is a hugely valuable investment. You’re building an asset for your company by investing in SEO.

SEO takes anywhere from 1 to 100+ hours per week, depending on your website. If you put in 1 or 2 hours a week, don’t expect to climb to a top position anytime soon. If you want the best results as fast as possible, you may need to hire employees or an SEO agency.

The two main methods of measuring the success of your SEO practices is by an increase in keyword rankings and organic traffic, through search engines such as Google and Bing.

Lead generation and SEO are often associated as separate marketing strategies, however they often go hand-in-hand.

Having an SEO strategy in place can help your site rank for search terms and become more visible to your target audiences. Multiple elements of SEO provide the opportunity to move customers down the marketing funnel and make conversions.

Find out more about how to generate leads with SEO, by reading our guide.

We’ve been doing SEO since 2008. We’ve seen it all, and have experimented with and succeeded with a variety of methods to improve organic visibility and traffic for clients from a diverse range of industries, sectors and countries. With Mayfly, you’re in safe hands. Check out our case studies further up the page for a small sample of our awesome results.

Some SEO agencies execute SEO work in isolation. We at Mayfly are a full-service digital marketing agency. We understand that SEO relies on all the different disciplines to make it a success. Digital PR, link earning (we prefer the term link earning to link building), content marketing, user experience, and technical website performance must come into the equation too in order for your SEO to reach its true potential.

In 2019, our clients saw a 70% increase in organic traffic year-on-year. This level of growth is not to be sneezed at bearing in mind organic traffic, in general, has seen a drop off in recent times due to the growth of zero-click searches and decreased click-through rates from the search results pages.

We at Mayfly never guarantee particular rankings. Any digital marketing agency that does is hoodwinking you. The truth is, search engines such as Google and Bing are constantly updating their algorithms. Fluctuations in rankings and traffic are a regular occurrence.

These algorithms are extremely complex and no SEO professional can claim to completely understand them. What SEO agencies like us at Mayfly can promise to bring to the table is SEO expertise and hard work. We will do everything possible to ensure your website is doing everything possible to be viewed as high quality in Google’s eyes.

SEO is a long-term investment. In truth, it can take months, and years, for efforts to be recognised by search engines. That being said, from time to time we see effective results far more swiftly. It depends on how competitive the search results are for your particular niche. It also depends on which elements of your SEO strategy we need to focus on.

Some clients have come to us with a host of technical and on-page SEO issues. These sites are likely to get a much quicker fix than a client with a brand-new site. This requires a greater emphasis on link earning and digital PR, for example, for their site to be seen as authoritative and trustworthy by Google.

There is no final destination with SEO. It has to be worked on constantly to provide as much value as possible to your audience and keep ahead of your competition.

We report progress via our project management tool, summarising your site performance across SEO, PPC, Social Media, and any other channels that you might work with us on. We provide clear analysis that points out key wins and any areas we need to spend a little more time on. We also use this tool to give you visibility over all the major activities we are undertaking on your behalf on a monthly basis.

At Mayfly, we take a white hat SEO approach. This is all about relevance, quality, and providing your visitors with what they are looking for. We are not here to solely please the search engines.

Our search engine optimisation process includes but is not limited to: auditing your website for structural or coding issues; ensuring your website is being crawled by major search engines; examining and addressing any issues flagged by search engines; reviewing the keywords you would like to be found for and making suggestions to maximise relevant traffic; reviewing existing content for relevance for your keywords.

We report on SEO metrics such as rankings, organic traffic, and conversions achieved via organic traffic.

SEO can be considered as a form of marketing. Search Engine Optimisation is part of search marketing that uses organic tactics to gain visibility in the SERPs. With SEO, brands don’t pay for placement on the SERPs.

SEO is traditionally about optimising for targeted keywords. It used to be considered an SEO best practice to create one page per single targeted keyword. The most defining factors that will help your SEO in 2024 are covered in this helpful SEO article from Moz.

Our SEO agency is located on the famous Hope Street in Liverpool city centre, right next to the Everyman theatre. Should you wish to pop into our office for a chat about your SEO needs, you’ll be sure to enjoy the wonderful surroundings of Hope Street and the Georgian Quarter. Our address is The Annexe, 13 Hope Street, Liverpool L1 9BQ.

We provide SEO services to businesses in Liverpool and the wider Merseyside area, such as Aigburth, Allerton, Anfield, Belle Vale, Broadgreen, Canning, Childwall, Chinatown, the City Centre, Clubmoor, Croxteth, Dingle, Dovecot, Edge Hill, Everton, Fairfield, Fazakerley, Garston, Gateacre, Gillmoss, Grassendale, Hunt’s Cross, Kensington, Kirkdale, Knotty Ash, Mossley Hill, Netherley, Norris Green, Old Swan, Orrell Park, St Michael’s Hamlet, Sefton Park, Speke, Stoneycroft, Toxteth, Tuebrook, Vauxhall, Walton, Wavertree, West Derby and Woolton.