Insights

Mayfly Insights 27/11/2018

Instagram reveals three new shopping features, YouTube starts testing “ad pods”, and the decision between organic and paid content on…

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Mayfly Insights 19/11/2018

Facebook prioritises Stories over News Feed, WhatsApp advertising in 2019, TikTok-clone Lasso launched, why engagement shouldn’t be the ultimate measurement…

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Mayfly Insights 12/11/2018

Facebook improves analytics for Instagram business accounts, Instagram adds IGTV previews to Stories and how combining pages could improve your…

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Mayfly Insights 05/11/2018

Instagram creates promoted Stories, Facebook engages in more ad transparency, AdSense requires user verification for new sites and LinkedIn Sponsored…

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Mayfly Insights 29/10/2018

Google’s approach to GDPR, Facebook simplifies its Messenger, the power of social media in Black Friday advertising and the new…

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Mayfly Insights 22/10/2018

Shifting search ad budgets, Pinterest updates Ad Manager and YouTube improves attribution modelling for TrueViewAds. From Google to Amazon According…

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Mayfly Insights 15/10/2018

Facebook releases its Portal, Google stops Google+ for consumers, YouTube cracks down on duplicates and Instagram uses AI to prevent…

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Mayfly Insights 04/10/2018

YouTube extends adverts, what to learn from the “Frightful Five”, measuring performance with the Snap Pixel and the rise of…

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Mayfly Insights 28/09/2018

Snapchat and Amazon become partners, rumours about new Instagram features, Subway uses AI and what is Voice Search Optimisation? Rumours…

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Mayfly Insights 21/09/2018

Google’s mobile-first indexing, e-commerce on Instagram, the comeback of the chronological feed on Twitter and Pinterest’s steps towards influencer marketing…

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