Pay-per-click advertising is one of the oldest forms of internet marketing – but it’s also one of the fastest and most quantifiable ways to be seen in search engine results.
You may have noticed that when you get to the results page of a search engine, there are additional results (often highlighted just above the main results). Companies have paid to make their adverts seen, and are charged for every click through to their website from their advert – hence pay-per-click. This contrasts with organic SEO, which focuses on raising your site through the main list of results.
It’s incredibly easy to get PPC wrong, and completely fail to stand out from your competitors. Through analysis of yours and your competitors’ websites, and by judging the profitability of keywords, we can structure your campaign to get the highest rate of return on your investment. Thanks to the straightforward nature of PPC, you can see measureable results almost instantly, and know exactly what you’re paying for.
PPC is a fantastic complement to SEO, and having the same team work on both means a seamless campaign of paid and organic marketing, based on the same information and keywords.
Google Adwords is one of the most popular PPC tools out there, and quite simply shows your advert at the top or bottom of the search engine results page for a given search term. It is estimated that 20-30% of all clicks from search results are on the paid adverts, with the number being higher on mobile devices given that paid adverts take up the top quarter of the page. The comprehensive analytics tool allows for testing and refinement of the campaign, which draws in aspects of keyword research and content writing.
We can simply set up these campaigns for you and allow you to manage them, or we can manage the account fully on a month by month basis. This is a relatively simple programme to use, yet extremely easy to waste money if not set up correctly.
Paid advertising through social media is proving incredibly popular, and often comes in at a lower cost-per-click than search engine paid Ads. The effectiveness of social media advertising varies depending on platform, business vertical and engagement for consumers, but for the right businesses it can be a highly effective method of obtaining customers. Find out more about our social media marketing services and how we can incorporate social advertising into your strategy.
Have you ever wondered why, when doing your web browsing, you see adverts from websites that you visited the day before, or earlier?
This is remarketing. Consumers are more savvy than ever when it comes to buying and selling, and it’s not uncommon now for potential buyers to visit a website, add an item to the cart and then leave the site to search for a cheaper option elsewhere. By implementing tracking tools, we can target potential customers in a number of different groups – from those who have made a purchase or submitted an enquiry to those who have visited your website and then left it.
We can make sure you don’t lose out on potential customers by targeting adverts specifically to them, reminding them that they have an item in their cart or thanking them for their purchase by offering a discount code. We have experimented with a number of ways to do this and have found it incredibly effective in preventing the loss of customers, and increasing the number of return visitors. Put simply, we are reminding these customers of the product or service.
While a lot of progress can be made through organic methods of marketing, we’ve found that the majority of companies will benefit from at least one of these paid marketing forms. Give us a call and we’ll see what will work best for you.