Carrying out Local SEO is more refined than National SEO, and requires some different techniques. It’s most common with brick-and-mortar or small scale businesses which largely want to attract customers from within a certain radius.
Take this example: you’re a plumber in Manchester. You might have worked hard to get on the first page of Google’s search results for “call out plumber” – but your company isn’t going to be right for the majority of people using that term, due to your location.
As well as the usual SEO wizardry, we’ll build local NAP citations and perfect your Google Local account, which will help potential customers nearby to find you, read your reviews and contact you for your services. We can also discuss improving on-page factors which will increase your outreach to nearby local areas, where you may be able to gain more custom.